Technology

Why Website Speed Affects Sales

By Tim Bananaku · October 23, 2026

Visitors who wait too long tend to leave before they see your offer.

The three key metrics

LCP measures how fast the main content appears. INP measures responsiveness to interaction. CLS measures layout shift.

Practical steps

Compress images and use modern formats, defer non-essential scripts, reserve dimensions for every image, and use server-side rendering for public pages.

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