Many businesses jump straight to an app when a website might meet their needs.
Choose a website if
Your main goal is to be found on search engines, explain your services, or reach new visitors. Websites need no install and are easier to share.
Choose an app if
Customers use your service repeatedly, or you need push notifications or device features such as the camera and location.
Where to start?
For most new businesses, start with a website, then add an app once you have active users.